We’re developing a youtube campaign with some pretty serious measurement mechanics, proving ROI for our clients. I guess this is the ‘fun’ side of things..followed by some intense production, than we’ll be cooking with gas! pic: Nigel at Sale Street Studios, Auckland
Lundia products are truly built to last, their stuff is designed to outlast their buyers and to provide aesthetic and practical benefits for many, many years. We developed a B2B / B2C portal, whereby Lundia users could tell Lundia about their own experiences with their products. The response was amazing and the stories were exceptional. This DPS ad showcases the work of Liyen Chong, an immigrant artist, who loves her Lundia!
This could so easily be a quick bleat about the weather and why the fish are hard to find, but no. When the guys from Blunt developed a ‘new mousetrap’ for the common brolly, they also realised they’d need some pretty slick design and online skills to get their product and brand to market. This is the original site and graphics developed and deployed by Joe. But I’m still waiting for my free test umbrella…!
Even though we do ‘gift’ the occasional job to our fave clients, we don’t usually do stuff for nothing. Having said that, we are proud to be involved with Alzheimers Association, Northland. We are helping them with their fund-raising presentations and videos. We recently shot Simon Gault-a Masterchef TV celebrity, for the association…now, there was something else really important about this project..what was it? what was it? what was it?
This is one of Rob’s ‘brand: big hitters’-he always likes to namedrop this project, since it carries such credibility. Fair enough too.
Visualising Fonterra’s Global Essence involved utilising a lot of intellectual smarts upfront, combined with healthy brand insights to deliver a suite of perfect, culturally-aware images for this Global Kiwi business. You will see these images and others from this suite-wherever Fonterra operates. They are at the forefront of Fonterra’s Global Branding and are as relevant today as the day they were photographed. You might not need this level of understanding or involvement in your brand, but it’s good to know that you can harness the same level of integrity and intelligence if you need to.
Our social media deployment for Ellerslie Racing has been a great success. Based on an extensive online audit and re-structuring of the main websites: users were converted from web users to social participants via Facebook and other digital channels. This has resulted in social media becoming the promotional B2C portal for the business, which continues to support and engage with each audience on their own level. Joe did all the webby guru stuff and Rob did the copywriting. Get your spurs on, like Ellerslie and get engaged!
This rather tasty wee design for Titi Soap, certainly takes my fancy…really nice Kiwi motifs bestow a contemporary product with good, honest, reliable values. This project is one of Joe’s and we know he still uses Muttonbird soap every day.
It’s no big secret that when you want to talk to everyone-then TV is gonna be in the mix. We’ve done plenty of creative, concepts, scriptwriting, production and direction to get you the kind of results your brand needs. Ok, we did shoot someone in the nuts with a nailgun for a viral video..but hell, that’s kind of funny..and it sold heaps of pizza for those lovely chaps at HELL PIZZA.
Lundia is one of New Zealand’s most respected brands. Known for quality, strength and durability, Lundia products are built to last and made right here in NZ. Good stuff, we love it. We inherited a design site, which looked lovely, but was crap for users B2B and B2C to engage with or purchase from. Through an organic and strategic brand process we are continually converting Lundia’s online and offline presence into a user-friendly e-commerce brand with a comprehensive deployment of online tools including Blog, EDM, search, SEO, e-commerce, B2C social media and mobile media supported by a concise strategic marketing plan. We also deploy all the assets for their sister company in Dubai-Max-it. If you want good quality stuff instead of all that chinese crap-then you should be checking Lundia out.
A thorough VCI (visual corporate identity) is the first evolutionary step for your brand personality. By establishing elements like fonts, palettes, styles, language and usage guidelines, a VCI will show you just how great your brand can become. By using real-life instances to demonstrate the design base, your VCI proves that proposed designs will work across all your media channels and applications you may not have considered. VCI also ensures parity and consistency, particularly when you have different parties applying your brand in the real world. VCI is really important stuff, but not everyone needs it.
view rob’s rebrand and vci for kim crawford wines here > it’s a doozie!
