"ROB HAS A SENIOR AD AGENCY BACKGROUND, HE CREATES STRUCTURE WHERE IT'S NEEDED AND CAN HIT THE GROUND RUNNING"
THE OVERPROOF ADVANTAGE
BRAND & MARKETING
In one neat bundle
FULL SKILLSET
From strategy, propositions, campaign implementation and asset production.
ALL MEDIA
Create, write, design and produce assets across traditional, viral and digital media.
A NUTS AND BOLTS APPROACH
"create opportunity. Plan around opportunity"
BACKGROUND AND SERVICES
Rob’s career began in a design environment, which developed into a strategic senior creative role with several advertising agencies in New Zealand. He spent 10 years or more as creative director, where he provided top-level creative concepts to agency clients with complementary marketing strategies and planning. Rob has worked independently from Auckland’s north shore for 12 years.
Marketing
I take a holistic approach, which gives us a structure and platform for all tactical activity within a marketing strategy.
Campaigns
Brand, service or product campaigns are developed and activated with clear CTA's and propositions which map to your brand.
Databases
I have a thorough knowledge of EDM platforms and database management within this. Campaign Monitor is my preferred EDM platform.
Media plans
Develop media strategy and direction for advertising in press and digital environments. I have my own buyers or I help clients manage these relationships.
Presenters
Write, design and assemble presentation documents for sales, internal comms as well as supplier conferences. Digital or hard copy.
Suppliers
Engage and manage suppliers from media to creative, to ensure deadlines and QA are consistent.
Brand
Extensive knowledge of brand development and architecture. A thorough understanding of value propositions and applications. > visit my brand site here
Design
I have a design background, which means I can help create online and offline media and collateral for my clients, using the latest Adobe suite.
Digital
I use WordPress, custom CMS and some HTML editing for website updates. I create digital assets for digital ad runs (programmatic etc.) and regular EDM's.
TV
End-to-end project management, concept, scriptwriting, storyboards, production crew sourcing & liaison. > view my youtube channel here
Radio
Concept development, scriptwriting, management of post, talent and production.
Internal Comms.
Product pre-launch activities, staff communications and brand event planning, core messaging
CASE STUDIES
LUNDIA / FULL SERVICE BRAND MARKETING
Strategic planning, media scheduling, print and digital management, supplier liaison, B2B marketing, B2C growth strategy, Internal signage, livery and branding. Writing, design and production of all marketing assets including EDM.
COLLIERS / PROJECT MARKETING
Projects undertaken at the request of Colliers' agency. Brand and campaign development, idea origination, campaign mechanics and strategy, logo and collateral design, website structure and content, key propositions, stakeholder meetings and liaison with architects and developers.
ACOUSTIX / BRAND MARKETING
Monthly planning, strategies, creation of advertising assets offline and digital. Consultancy, supplier liaison, brand development. Design and production of Ultimate Ears promotional campaign assets and mechanics.
FINANCE NOW / REBRAND
At their agency's request I managed the creative rebrand for Finance Now. Working with 1 senior designer we identified the brand essence and propositions which allowed us to produce a concise visual narrative and language for the entire marketing mix
BIOMATTERS / MARKETING COLLATERAL
Establishing propositions and visual vocabulary for collateral development. Digital lead for website creation, web design and trade show material. Brand custodian to ensure parity with master brand and other strategic implications.
DIGITAL EDM DATABASE MANAGEMENT
Database segmentation and streamlining with in-points from your digital assets. I design, write and produce EDM using the Campaign Monitor platform.
SALES SUPPORT PRESENTATIONS
Getting your message across to stakeholders, customers and internal teams often requires concise and accurate information sheets or presentations, which can be edited and utilised by sales teams in the field.
MEDIA PLANNING And supplier liaison
I prefer a pro-active approach to media rather than re-active. I plan my ad concepts, copywriting and scheduling on a yearly basis, which means I never miss a deadline and can react to tactical opportunities without compromising the overall media strategy. I usually liaise directly with the media on behalf of clients.
CAMPAIGN CONCEPT & DELIVERY
Launching a brand or new product to market requires careful thought around channels, propositions, targets and internal resource. I can generate the big ideas as well as map out the mechanics, response and measurement systems which work the best for your business.
COMPETENCIES
B2B / B2C
- Marketing strategy development and implementation
- Media planning
- Internal and external communications
- Supplier liaison
- Integrated Campaign development
- Structure for communications
- Promotions
- Product launches
- Brand refresh / revitalisation
- Database marketing
- EDM / newsletter content, design, management and asset production
- Brochure writing and design
- Press and digital advertising
- Trade show concepts, content and design
- Website management and updates – CMS, WordPress, some HTML
- Sales and stakeholder presentations
- Product sheets
- Brand development
- Brand propositions and essence
- Copy writing
- TV, radio and digital
- Mac-based proficient in Indesign, Illustrator, Photoshop
- Work independently or with your own team