GET UP THE HILL WITHOUT THE HIKE

OVERPROOF IS A BRAND & MARKETING SERVICE BASED IN AUCKLAND NZ

"ROB HAS A SENIOR AD AGENCY BACKGROUND, HE CREATES STRUCTURE WHERE IT'S NEEDED AND CAN HIT THE GROUND RUNNING"

THE OVERPROOF ADVANTAGE

BRAND & MARKETING

In one neat bundle

FULL SKILLSET

From strategy, propositions, campaign implementation and asset production.

ALL MEDIA

Create, write, design and produce assets across traditional, viral and digital media.

A NUTS AND BOLTS APPROACH

"create opportunity. Plan around opportunity"

BACKGROUND AND SERVICES

Rob’s career began in a design environment, which developed into a strategic senior creative role with several advertising agencies in New Zealand. He spent 10 years or more as creative director, where he provided top-level creative concepts to agency clients with complementary marketing strategies and planning. Rob has worked independently from Auckland’s north shore for 12 years.

Marketing

I take a holistic approach, which gives us a structure and platform for all tactical activity within a marketing strategy.

Campaigns

Brand, service or product campaigns are developed and activated with clear CTA's and propositions which map to your brand. 

Databases

I have a thorough knowledge of EDM platforms and database management within this. Campaign Monitor is my preferred EDM platform.

Media plans

Develop media strategy and direction for advertising in press and digital environments. I have my own buyers or I help clients manage these relationships.

Presenters

Write, design and assemble presentation documents for sales, internal comms as well as supplier conferences. Digital or hard copy.

Suppliers

Engage and manage suppliers from media to creative, to ensure deadlines and QA are consistent.

Brand

Extensive knowledge of brand development and architecture. A thorough understanding of value propositions and applications. > visit my brand site here

Design

I have a design background, which means I can help create online and offline media and collateral for my clients, using the latest Adobe suite. 

Digital

I use WordPress, custom CMS and some HTML editing for website updates. I create digital assets for digital ad runs (programmatic etc.) and regular EDM's.  

TV

End-to-end project management, concept, scriptwriting, storyboards, production crew sourcing & liaison. > view my youtube channel here

Radio

Concept development, scriptwriting, management of post, talent and production.

Internal Comms.

Product pre-launch activities, staff communications and brand event planning, core messaging

CASE STUDIES

LUNDIA / FULL SERVICE BRAND MARKETING

Strategic planning, media scheduling, print and digital management, supplier liaison, B2B marketing, B2C growth strategy, Internal signage, livery and branding. Writing, design and production of all marketing assets including EDM.

COLLIERS / PROJECT MARKETING

Projects undertaken at the request of Colliers' agency. Brand and campaign development, idea origination, campaign mechanics and strategy, logo and collateral design, website structure and content, key propositions, stakeholder meetings and liaison with architects and developers.

ACOUSTIX / BRAND MARKETING

Monthly planning, strategies, creation of advertising assets offline and digital. Consultancy, supplier liaison, brand development. Design and production of Ultimate Ears promotional campaign assets and mechanics.

FINANCE NOW / REBRAND

At their agency's request I managed the creative rebrand for Finance Now. Working with 1 senior designer we identified the brand essence and propositions which allowed us to produce a concise visual narrative and language for the entire marketing mix

BIOMATTERS / MARKETING COLLATERAL

Establishing propositions and visual vocabulary for collateral development. Digital lead for website creation, web design and trade show material. Brand custodian to ensure parity with master brand and other strategic implications.

DIGITAL EDM DATABASE MANAGEMENT

Database segmentation and streamlining with in-points from your digital assets. I design, write and produce EDM using the Campaign Monitor platform.

SALES SUPPORT PRESENTATIONS

Getting your message across to stakeholders, customers and internal teams often requires concise and accurate information sheets or presentations, which can be edited and utilised by sales teams in the field.

MEDIA PLANNING And supplier liaison

I prefer a pro-active approach to media rather than re-active. I plan my ad concepts, copywriting and scheduling on a yearly basis, which means I never miss a deadline and can react to tactical opportunities without compromising the overall media strategy. I usually liaise directly with the media on behalf of clients.

CAMPAIGN CONCEPT & DELIVERY

Launching a brand or new product to market requires careful thought around channels, propositions, targets and internal resource. I can generate the big ideas as well as map out the mechanics, response and measurement systems which work the best for your business.

COMPETENCIES

B2B / B2C

 

  1. Marketing strategy development and implementation
  2. Media planning
  3. Internal and external communications
  4. Supplier liaison
  5. Integrated Campaign development
  6. Structure for communications
  7. Promotions
  8. Product launches
  9. Brand refresh / revitalisation
  10. Database marketing
  11. EDM / newsletter content, design, management and asset production
  12. Brochure writing and design
  13. Press and digital advertising
  14. Trade show concepts, content and design
  15. Website management and updates – CMS, WordPress, some HTML
  16. Sales and stakeholder presentations
  17. Product sheets
  18. Brand development
  19. Brand propositions and essence
  20. Copy writing
  21. TV, radio and digital
  22. Mac-based proficient in Indesign, Illustrator, Photoshop
  23. Work independently or with your own team